I noticed that quite apart from advertising our courses on Facebook we were sharing about
- quality, an article from the BBC about Carin Mansfield a fashion designer who makes quality clothes,
- repurposing, taking old T’Shirts and making all sorts of new designs, and the last one,
- vintage, the best OP Shops in New Zealand .
This got me thinking about the new trend for Slow fashion. Researching via Google type in “Slow Fashion” and you will get any number of hits, but Slow Fashion Forward sums up the movement very well. In their words:-
Slow Fashion represents all things “eco”, “ethical” and “green” in one unified movement. The phrase was first coined by Kate Fletcher, from the Centre for Sustainable Fashion, when fashion was compared to the Slow Food experience. Carl Honoré, author of “In Praise of Slowness”, says that the ‘slow approach’ intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment.
For Slow Fashion to emerge as a sustainable fashion model, a team of three researchers from the Master’s in Strategic Leadership – Towards Sustainability programme in Sweden have recommended that “Slow Fashion Values” be used to guide the entire supply chain. They looked closely at the positive actions that were happening and also turned to the food, design and agriculture industries for inspiration. From Slow Fashion Forward.At the turn of the last century dressmakers supplied the wealthy with clothes or the good housewife made clothes for her family. With the advent of mass manufacturing after the second world war and the rise of the “designer” the worlds “fashion” was placed in the hands of a smaller and smaller group of people working faster and faster. From 2 showings a year then 4, 1 for each season, and now 6 showings a year burnout is not far away for the ambitious designer.
In The End of Fashion, How Marketing Changed the Clothing Business Forever – August 22, 2000, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry. Its a must read for young upcoming designers.
What does this mean for us, well its encouraging for young designers. Most designers , design clothes with themselves in mind, if you can design for a specific segment of your local community and develop a loyal following you will have business. The story behind the clothes is now more important than the price, and the story is now so easy to get out into the world. It’s also more important that ever to have a good grounding in your chosen career, this is where the Academy comes in. Come and see us at the Academy to kick start your career in fashion.